On Demand PR role: PR, Marketing, Event Management and
Communications Manager
Duration of Assignments: May 2003 to June 2005 – Project Managing 19
events - see below
On Demand PR worked with five out of 22 Office of the Deputy Prime Minister's National Projects since May 2003; National CRM Programme, Enterprise Workflow National Project, LAWs, eTrading Standards and in June 2005 completed the 9 month project representing the Framework of Multi-Agency Environments (FAME).
In addition On Demand PR project managed events for closely related government projects: Information Management Standards and North West e-Government Group. Please consider speaking with any or all of the Programme Directors regarding the way On Demand PR reaches its goals and the professionalism with which we conduct our business.
• National CRM Programme - www.crmnp.org
• Enterprise Workflow National Project -
www.workflownp.org.uk / www.workflowforum.org.uk
• Information Management Standards -
Events: www.imsforum.org.uk
• North West e-Government Group -
www.nwegg.org.uk (No longer in use)
• Local Authority Web sites National Project -
www.laws-project.org.uk / www.lawsnp-events.org.uk
• eTrading Standards National Project -
www.etradingstandards.org.uk (No longer in use)
• Framework of Multi-Agency Environments -
www.fame-uk.org
Our extensive experience in the local government sector enables us to 'hit the ground running' with every campaign that we win. The learning curve is minimal as we are able to use the knowledge gained to reach the maximum advantage efficiently and effectively for our clients.
Please look at the National Project sub headings above which are in the order of winning the campaigns. Each one will take you to a summary of the Project and further reading with an explanation of our approach to providing a fast-track delivery to each of these time critical National Project assignments.
We believe it is important to provide the reader of this document with a day-by-day process of events for all of these National Projects, as it is essential to demonstrate that when we say that we are 'Professionals who can start today - it's not just a byline, we actually mean it.
Whether you are a local authority or supplier, should you have a PR or event management opportunity where On Demand PR can provide you with the communications skills it takes to reach the local government sector. Call us today on 020 8676 9916
National CRM Programme
On Demand PR role: PR, Marketing and Event Management
Duration of Assignments: May 2003 to March 2004
The National CRM Programme was launched on the 17th June 2003 and was one of 24 National Projects funded by the Office of the Deputy Prime Minister. On Demand PR handled the three month campaign up to the press launch in June, event managed five subsequent Supplier Forum events and culminated in the CRM dissemination event in March 2004.
The On Demand PR approach… more…
Enterprise Workflow National Project (EWNP)
On Demand PR role: PR, Marketing, Event Management and Communications
Duration of Assignments: July 2004 to March 2005
Enterprise Workflow National Project (EWNP) was one of the 22 National Projects. It was officially given its £3.378m in June 2003 and On Demand PR was retained to make its first announcement for its key deliverables to the media and supplier forum on Tuesday 2nd December and a subsequent supplier event on 9th March.
On Demand PR event managed EWNP's dissemination event on 10th May at the House of Commons. We were targeted with producing a very select audience of local authority Chief Executives, eGov Champions and Heads of IT that had expressed a high level of interest of Enterprise Workflow on their IEG3 Statement. We filled the 96 seats with the highest selective audience that any of the other 10 National Projects had at their dissemination events at that time.
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Information Management Standards (IMS)
On Demand PR role: PR, Marketing, Event Management
and Communications
Duration of Assignment: December 2003 to March 2004
Information Management Standards was not one of the 22 National Projects, but was formed of the Programme Managers of 5 of them: CRM; Standards; Knowledge Management; Workflow and Standards Body. Funding was raised to hold an event for the IMS on Tuesday 12th February 2004 in London.
The main objective of the event was to persuade Content Management System vendors to take the emerging consolidated approach of the public sector seriously. The speakers encouraged them to adopt Government Information Management Standards when building document capture and enabling tools, Content Management Systems, Workflow Systems, ERDMS, Knowledge Management Systems, Web Portals etc.
The On Demand PR approach… more…
North West e-Government Group (NWeGG)
On Demand PR role: Event Management and Communications Manager
Duration of Assignments: January 2004 to April 2004
The North West E-Government Group (NWeGG) is a partnership covering all local authorities and many other public sector agencies in the North West region of England. It is funded by the ODPM's Local e-Government Programme.
NWeGG works closely with and encourages partnership with all of the above bodies. The primary target audience for this campaign were the local authorities in the North West region - people who have registered on the NWeGG website (Members) or any other local authority person either working on, or with an interest in, the e-Government Programme.
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Local Authority Websites (LAWs) National Project
On Demand PR role: PR, Marketing, Event Management and Communications Manager
Duration of Assignment: February 2004 to April 2004
The Local Authority Websites (LAWs) National Project main objective is to
help local authorities to deliver a higher quality and wider range of services
online and cost-effectively within the framework of the
e-government agenda. This is in line with the key objective of the ODPM's
'Public Service Agreement' - "assisting local government to achieve
100% capability in electronic delivery of priority services by 2005, in ways
that customers will use."
It is significant that the LAWs project addresses 10 of the 14 priority services and outcomes highlighted by the ODPM which local authorities are expected to deliver by December 2005 (Source: ODPM Consultation Paper “Defining E-Government Priority Services & Transformation Outcomes in 2005 for Local Authorities in England”). This demonstrates the importance of the LAWs project and its potential to be one of the most sought after of the National Projects. The success of its take-up will depend on having a sound communication strategy to disseminate the information, raise visibility and profile and ultimately drive adoption amongst the local authority community.
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eTrading Standards National Project (eTSNP)
On Demand PR role: PR, Marketing, Event Management
and Communications Manager
Duration of Assignment: July 2004 to March 2005
eTrading Standards National Project (eTSNP) was a £1.7 million National Project funded by the Office of the Deputy Prime Minister (ODPM). Its relevance was to those authorities responsible for Trading Standards ie: Counties, Unitary and Metropolitan Boroughs.
Most Trading Standards services in local authorities collect and store similar data in relation to their activities, predominately in an electronic format. The key objective of eTSNP was to share this data and to make this accessible to the enforcement community in a useable format for business planning and enforcement purposes. Where possible its aim was to make some of the relevant information available to consumers and businesses, subject to legal and other constraints.
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Framework of Multi-Agency Environments (FAME)
On Demand PR role: PR, Marketing, Event Management and Communications Manager
Duration of Assignments: July 2004 to June 2005
In 2003 the FrAmework for Multi-Agency Environments (FAME) National Project, was awarded £6 million to deliver its products, as part of the Office of the Deputy Prime Minister's £80million electronic government Programme to ensure all local authority services are available to their citizens online by December 2005.
FAME NP had taken on one of the most challenging aspects of eGovernment. Multi-Agency working is key to many of the ideas being driven forward by the government with legislation like the Children Bill; and initiatives like the Department of Health's National Service Strategy for Older People. Both of which explicitly assume that local authorities take the lead and a number of agencies are going to have to co-operate to provide the best service to the user, and to make the job of the practitioner as effective as possible.
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On Demand PR & Marketing