Information Management Standards (IMS)
On Demand PR targeted all suppliers involved with producing an application or product that manages information in terms of metadata enabling / collection and storage of information in a file plan / taxonomy / category list).
It would seem that On Demand PR attracts projects that are time critical and require a fast-track to market and here's another example of how we did this for the IMS: On Thursday 4th December On Demand PR was approached by Paul Phillips, Project Manager of IMS (at the suggestion of Terry Dailey) to give an indication of how we would go about creating such an event and provide costs involved.
On Demand PR delivered a strategy and process document on Friday 5th. Approval to proceed was given on Monday 8th. At this point in time the IMS has no individual logo, web site or text to explain its main objectives. On Tuesday 9th the IMS approved the delivery of a dedicated web site whereby suppliers would be able to register; we designed a new corporate identity and by Monday 15th December the web site went live.
During that week On Demand PR identified 80 suppliers to be targeted to attend the event on the 12th February 2004; verbally invited them and followed this through with an email invitation, giving them instructions how to be involved and directions to complete their entry into the suppliers’ directory on the brand new IMS web site.
On Demand PR & Marketing