Local Authority Websites (LAWs) National Project - The On Demand PR approach
At the IMS event on the 12th February, we met with Elizabeth Dutton (iMPOWER) and Sheila Apicella (LB Camden). On Demand PR had been recommended as a company to provide excellent dissemination events and PR support and on Friday 13th we were invited to tender for their two events and PR. On Demand PR was awarded the contract at 5.30pm on Thursday 19th and we began work at 9am in iMPOWER's offices on Friday 20th February.
We immediately initiated a hosted web site for online registrations for the two events - Wednesday 24th March in Manchester and Wednesday 31st March in London. On Demand PR was responsible for identifying the locations and creating the database to target the delegates to attend.
We carried out a Communications role and invited the delegates via email and monitored the responses. The result of which was a resound success as we had to close both location registrations a week/two weeks prior to the presentation dates as we had reached maximum number of responses from local authorities for both events (and that was after increasing the numbers!) We closed with: Manchester 87 delegates and London 220 delegates.
On Demand PR & Marketing