The Call Centre Management Association (CCMA) was formed in May 1995 to give an identity to the profession of Call Centre Management and to seek national recognition of this industry. The membership is available to users only across all market categories.


Throughout the five years that On Demand PR represented the CCMA I was responsible for launching the association to the market, publishing and sponsorship of the quarterly publication Plugged In, launching the annual gala award dinners (five in total), press relations and targeting for increased membership.


ODPR role 1995 to 2000: PR, Marketing, Event Management, Editor and Publisher of quarterly newsletters