Communities and Local Government

  • Communities and Local Government – January 2008 to July 2010

 

Communities and Local Government (CLG) has an extensive remit that is delivered mainly by seven policy areas:  Local Government, Communities and neighbourhoods, Regeneration, Housing, Planning, building and the environment, Thames Gateway and the Olympics, Fire and resilience.

 

I worked on four key projects within Housing (Analytical Directorate) during the two and half years on contract at CLG.  In reverse date order:

 

  • Places Community – August 2008 to July 2010

  • Spatial Intelligence Network/ Spatial Analysis Unit – June 2009 to July 2010

  • Replacement Telephony Service – December 2008 to March 2009

  • Data Interchange Hub – January 2008 to August 2008

 

In January 2008 my initial contract period was for a three-month stakeholder communications campaign, which was extended every six months as communication roles on new projects were identified. My reputation to deliver fast-track comms assignments within the Department meant that I was asked to work on additional short-term projects while working for the four main programmes.

 

The Communications role was not renewed due to contractor cuts at the start of the new government in May 2010.

 

 

 

 

 

 

 

 

  • Places Community – August 2008 to July 2010 (Central, local government and partnership data promoted to the public via websites)

 

The Places Database is the underlying data for several refined websites in CLG and in September 2008 it was re-launched on the internet. The ‘Places Community’ was an initiative I introduced to CLG in August to explain the differences between nine different analytical databases and their front-facing web sites to internal and external audiences.  To boost its profile I targeted other cross-Government data-related organisations to join the Places Community and thereby increased its interest value.

 

Responsibilities

  • Wrote a communications strategy targeted at government-wide users, partnerships and stakeholders (internally and externally) updated every four months into new campaign period.

  • Delivered presentations; wrote award nomination entries (won one out of three); organised and delivered product workshops/packs, along with delegate pack containing marketing collateral on each Places Community member.

 

Achievements

  • Identified and secured audiences for workshops and conferences from 388 local authorities

  • Initiated and concluded the responsibility and transition of CLG led Local Information Systems community to new owner LARIA.

  • Created, wrote, edited, designed and published DataSource (link is to summer 2010) an 18-page quarterly newsletter.

  • Identified sources to disseminate DataSource to a government-wide audience – with an 80,000 circulation through a variety of sources and contacts to increase awareness for the Places Community.

  • Increased web site visitors from 231 in September 2008, 4,191 in March 2009 to 11,921 in January 2010 through regular targeted mailings and DataSource.

 

 

 

 

 

 

 

 

 

 

  • Spatial Intelligence Network – June 2009 to July 2010 (Cross Government sharing of recession, recovery and economic analysis)

 

Responsibilities

  • Wrote and delivered a communications strategy targeted at government-wide analysts, Government Offices, Regional Observatories and Government associated organisations.

 

Achievements

  • Fast-tracked new web site launch, designed layout and branding, wrote content, sourced recession and recovery analyses from Government web sites and UK analysts

  • Designed, wrote, edited and published newsletters – internally for the Government Secured Infrastructure network and external users

  • Self-taught web programming of Lotus Notes to upload web content.

 

 

 

 

 

 

 

 

 

 

 

  • Replacement Telephony Service – December 2008 to March 2009 (A new telephony service to 3000 CLG staff within nine months)

 

Responsibilities

  • Created a nine-month communications programme to engage with eComms and staff for intranet, email, and printing.

 

Achievements

  • Delivered the comms campaign in just two days a week over a three month period.

  • Wrote Frequently Asked Questions, delivered presentations and planned the staggered release of information as the new telephones were installed by division.

 

 

 

 

 

 

 

 

 

 

 

  • Data Interchange Hub – January 2008 to August 2008 (Repository/window for the National Indicator Set publishing Local Area Agreements)

 

Responsibilities

  • Wrote and delivered a communications strategy to the Programme Board, Government Offices, Local Strategic Partnerships and other stakeholders

  • Presented the Hub communications message to local authority (end users) audiences at regional seminars

  • Wrote web site content and Frequently Asked Questions.

 

Achievements

  • Identified and targeted stakeholders and users with the first communications message potentially reaching over 50,000 contacts in local and central government and external partnerships.

  • Initiated, wrote and gained policy approval of the 40 page Hub Guide (a comprehensive introduction to the use of the Hub)